You’re sitting on a marketing goldmine. No, it’s not your website. Instead, it’s inside your client’s camera rolls: unposted, unshared and completely wasted assets. So, what are we talking about? Simple: every finished kitchen. Every proud homeowner showing off their new cabinets to friends. Every “I can’t believe this is my house” moment. That’s user-generated content waiting to happen.

Today, this authentic and relatable content converts better than anything you could ever produce yourself. Why? Because people trust people. A polished portfolio photo says “we’re good.” A client’s iPhone video walking through their new kitchen says “we’re worth it.”

In fact, recent studies show UGC influences purchase decisions 79% of the time: far more than brand-created content. In this actionable blog post specifically for cabinetry service owners, you’ll discover how to use this content to book more projects.

The Final Walkthrough Is Your Golden Window

Timing is everything. Ask for content too early and clients feel pressured. Ask too late and the excitement has faded. The magic moment? Right after the final walkthrough, when they’re standing in their finished kitchen for the first time.

Emotions are running high. Pride is peaking. They’re already composing the text they’re going to send their sister. This is when people want to show off: they just need permission and a nudge.

Don’t say:

“Would you mind leaving us a review sometime?” That’s vague and forgettable.

Instead, be specific:

“Would you be open to taking a quick video showing off your new kitchen? Just walk through and share what you love most. Takes 60 seconds.”

Most people say yes when the request is clear and the timing is right.

Cabinetry UGC Marketing Tip #1: Capture content when emotions peak during the final reveal, not weeks later.

Remove Every Possible Obstacle

Every friction point you add cuts your response rate in half. Complicated instructions? They won’t do it. Asking them to email a large video file? They’ll mean to, then forget. Requesting they post on Instagram and tag you? Maybe 10% follow through.

Instead, your job is to make sharing stupidly easy. Send a text after the walkthrough with a direct upload link—Dropbox, Google Drive or a simple form works great. Better yet, offer to record it yourself on your phone during the reveal. “Mind if I capture a quick video of you showing off the space?”

The less they have to think about it, the more content you’ll collect. Make “yes” the path of least resistance.

Cabinetry UGC Marketing Tip #2: Eliminate friction ruthlessly. If it takes more than 60 seconds, you’ll lose them.

Give Clients a Simple Framework

“Just share your thoughts!” produces awkward, rambling content. People freeze when handed a blank canvas. They stumble over words, second-guess themselves and what you get is unusable.

Structure solves this. Give clients three simple prompts:

• What was your kitchen like before?

• What do you love most about the new cabinets?

• What would you tell someone considering a remodel?

3 questions. 60 seconds. Now you’ve got a testimonial with a built-in story arc—problem, solution, recommendation. That’s infinitely more powerful than:

“Yeah, we love it, they did a great job, um, yeah.”

Cabinetry UGC Marketing Tip #3: Prompt with specific questions to get testimonials that tell a relatable story.

Document the “Before” From Day One

UGC without a “before” is half as powerful. That stunning kitchen reveal hits completely different when viewers first saw the dated oak cabinets and peeling laminate countertops.

Build documentation into your project kickoff. Snap photos of the old kitchen from multiple angles. Record a quick walkthrough video. Get the client on camera sharing their frustrations:

“I’ve hated cooking in this kitchen for twelve years. Nothing works.”

Now when they film their “after” reaction, you’ve got a complete transformation narrative. Just think of why so many home remodel shows are popular these days: people crave seeing a powerful before-and-after since it provides a clear contrast. Now, you can do the same.

Cabinetry UGC Marketing Tip #4: Capture the “before” early so every reveal becomes a transformation story.

One Video Becomes Seven Assets

A single client video shouldn’t live in one place and die. It should fuel weeks of marketing across every platform you use. That 60-second kitchen tour becomes: full video on YouTube and your website testimonials page, a 15-second clip for Instagram Reels, a screenshot quote graphic for Facebook, testimonial text on your Google Business Profile and a case study feature in your email newsletter.

See the power in that? One piece of UGC becomes seven marketing assets when you stop thinking about content creation and start thinking about content distribution. You don’t always need more. You need to use what you have and be strategic.

Cabinetry UGC Marketing Tip #5: Repurpose every piece of client content across multiple platforms and formats.

Make Your Clients the Star of the Show

When clients see themselves featured, they share it with everyone they know. When they share, their entire network sees your work. That’s the viral loop you’re trying to create.

To maximize conversions, don’t post UGC as filler content. Make it an event. “Kitchen Spotlight: The Anderson Family Transformation.” Tag them. Thank them publicly. Celebrate the project like it’s a big deal. Because to them, it is.

What happens when you do:

• They share it

• Their friends comment

• Their family asks who did the work

• Colleagues planning their own remodel take note

One featured post can generate more qualified referrals than a month of ads.

Cabinetry UGC Marketing Tip #6: Feature clients like celebrities. When they share their spotlight, your reach multiplies.

Systems Beat Good Intentions Every Time

Asking for UGC “when you remember” means you’ll forget 80% of the time. Willpower isn’t a strategy. You need a repeatable process built into your workflow.

Add it to your project checklist:

• Capture before photos at kickoff

• Record client frustrations during planning

• Request video testimonial at final walkthrough

• Follow up via text with upload link within a day

When UGC collection is systematic, you build a library of social proof that compounds. Months from now, you’ll have dozens of authentic testimonials working for you around the clock.

Cabinetry UGC Marketing Tip #7: Build UGC collection into your workflow so it happens automatically, not occasionally.

Stop Creating. Start Collecting (And Converting).

You don’t need a bigger marketing budget or a content team. You need to capture the real excitement your clients already feel and put it where prospects can see it. Because today, UGC builds trust faster than any ad, portfolio or sales pitch.

That’s exactly what Slamdot helps home service businesses do. For over 20 years, we’ve built marketing systems that turn client satisfaction into lead generation without adding hours to your workload. From upgraded websites to social media marketing and everything in between, we hendle it so you can focus on what you do best: building cabinets.

Want to see how we can help you grow faster? Contact Slamdot today!

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