You’re sitting on a marketing goldmine. No, it’s not your website. Instead, it’s inside your client’s camera rolls: unposted, unshared and completely wasted assets. So, what are we talking about? Simple: every finished kitchen. Every proud homeowner showing off their new cabinets to friends. Every “I can’t believe this is my house” moment. That’s user-generated content waiting to happen.
Scroll through 10 cabinet maker websites and you’ll read the same phrases repeated like a broken record: “Quality craftsmanship.” “Family-owned since 1987.” “Your vision, our passion.” “We take pride in our work.”
We wanted to know why some cabinet makers consistently book high-end projects while others struggle to get inquiries, even when their work is just as good. So we did something simple: we audited 10 cabinet maker websites across the country.
If you’re like most cabinetry service companies, you’ve accumulated a boatload of before-and-after pictures sitting in folders on your computer or buried in your phone:
Your cabinetry website has a contact form. Maybe you’ve added a “Request a Quote” button. You’re hoping homeowners who land on your site will reach out. Occasionally, someone does. But most visitors leave without contacting you. They’re still researching. They want information before they commit to a sales conversation. And when your only option is “contact us for a consultation,” you’re forcing them to choose between committing too early or leaving empty-handed.